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Such a wise observation from a paper published in the now-defunct journal "Computer Networks and ISDN Systems" after being rejected for the SIGIR conference...

...then BackRub turned Gogool mis-spelled, and the rest is history.

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Idk what they've even done that was not profit-motivated. They loss-led newer products in the 2000s just like everyone else, then 2010s started tightening up, then 2020s went to maximizing profit and paying out. That's ok in a way really, they're a corporation after all. But nobody ever took that "don't be evil" slogan seriously unless maybe they were Google employees.
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Ok idk if anyone cares but wanted to fix it, 2020s they went to maximizing profit on some things, but are still aggressively spending and growing on other things.
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