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There's an "export to Canva" button in Claude Design, so perhaps they're hoping this will be another entry point for new users, or that they'll be able to "lock in" as the default design software for Claude users.
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(I lead AI Products at Canva :)

Our mission is to empower the world to design, and we believe in making Canva available in every place where ideas begin. Being the most interoperable platform creates mutually better products, more value for community, and more value and growth for our company.

We've been working closely with Anthropic for many years, and we see this as complementary. Our MCP, integrations, and plugins have already introduced millions of new users to the full power of Canva, and we're excited to continue doubling down here.

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