But the only reason the popups are needed is the adtech tracking cookies. You don't need a popup for cookies that are related to essential site functionality.
replyyes, so if ad tracking is forbidden outright then asking for permission to do it is invalid too.
replyWe certainly do need another law to ban the adtech industry..... Though no doubt that would prompt a _shitstorm_ from Google, Elon and chums.
replyI see only positives there.
replyI can live with the tears of Google and Elon, frankly.
replyThe adtech industry has, time and again, proven they cannot self-regulate to any decent capacity. At this point, the only reasonable course of action is to shackle them down with such heavy legislative burdens they're rendered de facto extinct.
I will not mourn their loss.
There are absolutely valid reasons for users to opt-in to tracking/data collection.
replyEU is first and foremost a capitalist economy which nevertheless tries to protect people from abuse. Who are they to forbid someone to collect data, and to someone to provide this data? Even things like quality surveys are collecting personal data.
However, adtech and tracking (also capitalists, (un)ironically) ruined everything for it for everyone.