At risk of shifting the goalposts on what I originally said, unique here isn't meant to mean quirky or weird but, simply, something that hasn't been done before, or hasn't been done as effectively.
This is the challenge for B2B startups that are switching to LLM-based development and are trying to offer more than the reselling of cloud compute at a markup with specialised functionality, because AI turns SaaS into a sexy version of MS Access.