I personally dont think Anthropic thinks this is a hit product per se. Its all about keeping the hype alive - we all saw what 'SaaS-polcalypse' did.

The amount of hype is too much for me - its smoke and mirrors. A firm that knew it was on track to change the world (as much as they have been boosting) would not do this. Much like how Apple kept complete silence about the iPhone and then shocked the world.