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>I'm surprised they're completely focused on DnD though

They could have 20 sites all dedicated to a single theme. Probably best for SEO and customer satisfaction if your site is dedicated rather than a hodge podge of different themes.

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Warhammer IP is a fucking nightmare. They will bring all kinds of hammers down on anyone trying to make money on anything Warhammer-compatible or resembling Warhammer.

Examples of what they pull when someone tries to do that:

https://www.plagiarismtoday.com/2024/01/24/printed-minis-and...

https://freelancerpress.com/arts/2025/06/04/games-workshop-i...

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Games Workshop store employees will also kick you out for using 3d printed models in your army, even when it's just for casual play.
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That's... insane
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Bartenders will also kick you out if you bring your own booze to a bar.
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