They could have 20 sites all dedicated to a single theme. Probably best for SEO and customer satisfaction if your site is dedicated rather than a hodge podge of different themes.
Examples of what they pull when someone tries to do that:
https://www.plagiarismtoday.com/2024/01/24/printed-minis-and...
https://freelancerpress.com/arts/2025/06/04/games-workshop-i...