Agree, but maybe they worry they'll be even more irrelevant if they don't partner? Keep your enemies close...

I would bet that Canva's bet is that companies will always want a "last mile" of manual control, even if only for the Queen's Duck effect. If Canva is the default, zero friction path for that, great for them.

The alternative is to not hop on the AI bandwagon, or run an "also ran" AI story, and both those scenarios (I expect) game out worse given the current zeitgeist.

Because it will eat their world either way?