Military, corporate, tech... it isn't. (If your people like flag day migrations. It's… "a choice".) But if you have to explain to an end user why some things work and some don't, you're just f'd.
And note "coexistence" here means that an end host can implement IPv4 and IPv6 at the same time, without them interacting at all. Imagine if you had to choose between IPv4 and IPv6 on your devices, maybe something like "you need a 2nd network card". Can you imagine anyone switching to the less popular protocol?
You raise a good point that we also should't take dual- stack for granted. But I think the more precise question 'why not dual-stack as the only coexistence option' also seems like a good one, and one the article does not explore or even acknowledge
NAT64 started happening because it solves real problems — large eyeball networks, particularly mobile phone networks, didn't want to pay for twice as large table sizes on their routers and twice the maintenance effort. So they made IPv6 end hosts capable of connecting to IPv4 systems. But this is 2010 era, IPv6 was ≈15 years old at that point!