There are 2 things to consider:
* Time to market.
* Building a house on someone else's land.
You're balancing the 2, hoping that you win the time to market, making the second point obsolete from a cost perspective, or you have money to pivot to DIY.A smaller builder might reconsider (re)acquiring relevant skills and applying them. We don't suddenly lose the ability to program (or hire someone to do it) just because an inference provider is available.
This is going to be blunt, but this business model is fundamentally unsustainable and "founders" don't get to complain their prospecting costs went up. These businesses are setting themselves up to get Sherlocked.
The only realistic exit for these kinds of businesses is to score a couple gold nuggets, sell them to the highest bidder, and leave.