I think this is what kills them, not AI. I know 2 companies (enterprise level) who are migrating away from Atlassian atm just gets too costly.

man, I dont even use Figma for personal & side projects because its so expensive. I still occasionally fire up sketch or freehand it.

Figma is a work tool only and I'm disappointed by its MCP tooling which feels late and behind where it should be, I just feel forced to use Figma Make which stays in their walled garden without practical utility and connections to my actual codebases