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The Olde Days were custom code for a business doing business things (only they could afford a computer, and some universities), then there was a Cambrian explosion of software sold by individuals or small developers to many (80s and 90s), then we've moved to large companies and SaaS.

I think we're about to cycle back to "custom code" except now it's for everyone, by AI - you don't need to find the to-do app of your dreams; you can code one for yourself in a fever-dream.

The era of "write Wolfenstein 3D in a few months and make millions" are gone, but they've been gone a long time already.

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Or - there was a HN discussion on this half year or so ago - there's consolidation again, and there will be AI, but no code. Domain expert talks to the AI, perhaps with an expertised intermediary. AI spins up a whole new 'software platform' for the customer.. internally. Offers all the UI that is needed to work with it.. still 'in the cloud' i.e. in AI data centers. Customer happy, devs less happy.
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