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That article on Investopedia is from 2021, before the Microsoft acquisition. Activision-Blizzard is no longer a publicly-traded company and instead a subsidiary of Microsoft. Whatever Microsoft wants under this arrangement is what they'll get from now on.
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Microsoft itself is 73% owned by institutional investors, so more of the same really.

see: https://www.nasdaq.com/market-activity/stocks/msft/instituti...

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