Did you ever play Turtle? They did a lot more than just that, as per the top comment in this lineage, and were serving a subset of the community by listening to what people want. Turtle WoW was popular because Blizzard and the shareholders do not care about making a fun and engaging game. They care about you spending money in their store and finding ways to poison the economy with their own gold buying system. WoW died in December 2010, the true spirit at least. Makes me sad to say that, and I hope Classic+ is everything we dreamed, but framing Turtle as just another private server is disingenuous. They were on the wrong side of the law, and perhaps they did get some money for their efforts, but at least they tried harder than the entire WoW Classic team combined.