Hype, mainly buying Hype before their IPO. The project is open source and the thinking behind it is not difficult, if they truly wanted they could have done it a long time ago or even without the guy. It was a pure hype 'acquisition' of a project that become popular for amateur programmers that got into it through vibe-coding and are unaware of the consequences and security exposure they subject themselves at.
This is so clearly the next step from Siri to Alexa to {Openclaw like technology}, that is an interface to technology that loads of people find value in everyday, and loads of people complain doesn’t have enough capabilities.