Because most people won't make use of their ability to opt out and will thus get the exact same thing as they were already getting, that's "worse"?
Somehow this nebulous "gray area" concept of not explicitly consenting (so, no actual difference) is better than the actual ability to opt out?
People talk as if the EU should have done nothing, or that the rule should be repealed, the GDPR forced people to have a functioning deny all.
The real lesson here is that people would rather annoy their users for money than create good products. Its a case for regulation.