Even if that figure might somehow be inflated, it is impressive nonetheless.
But it's still a net deficit of nearly 15 million tons of emissions of which practically none are offset.
https://www.apple.com/environment/pdf/Apple_Environmental_Pr...
This growth comes from rent seeking. Greedy fees and lock-in they can sustain due to control of the platform and cultivated duopoly.
Apple narrative around security is patronising and deceptive, used as an excuse for removing users' freedoms (by not letting users replace Apple's services with competing ones Apple protects users from their bad choices). Very conveniently the supposedly most innovative company that is great at UX can't do better than Vista.
Apple's response to pro-consumer laws was petty, vindictive, malicious compliance.
To me Apple morphed from having premium products with excellent integration to having cross-product lock-in that maximizes money extraction from users.
And then there's Cook sucking up to Trump with a golden turd to protect next quarter's revenues. This showed that Cook had no principles more important than profit.
The real disconnect IMO is TSLA.
From a correct pricing perspective, of all the companies in tech Apple seems one of the most likely to keep customers for a lifetime. They have immense lock-in and customer affinity. I don't know if the correct number is 20 or 30 or 40 but unless the economy completely tanks (which tbf is reasonably possible these days), I can only imagine a majority of their customers today will still be their customers in 15-20 years.
Would you not own stock of the most valuable brand in human history?
It's the cash-money value of putting a fee on all digital goods and subscriptions and cash transactions in a world predisposed to forming and consolidating around monopolies. What does Apple's services revenue look like in another 20 years when Africa, China and India are paying their smartphone provider every time a dollar moves, a few billion more people paying one of two companies every time for their music, movies and tv, games, books, real-world transactions... in de-facto perpetuity.
Alongside Nvidia they essentially monopolize TSMCs entire latest generation chip supply.
That’s a moat in hardware that is going to get even stronger over time. Given this hardware moat they can dip their toes gently into the B2B market they’ve never really cared about and pick up another few hundred billion in high margin revenue over the next 10 years no problem.
I’ve always found it weird that Apple’s entire org runs on Mac but no other Fortune 500 company on earth does. Seems like an opportunity to nibble away at Microsoft.
The real strategic risk for Apple is if it overly locks-in users and falls back into complacency. The discipline of having to continually win customers with better product is ultimately the only thing that will cause them to thrive long term.
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