Agree. With the cash balance that Apple has, CEO's usually get tempted to make moves that let them flex, but he was very disciplined in that sense.
replyFor example, Tim had the discipline to get out of the EV projects. Which was likely wise given the challenges the sector has faced in profitability, and Apple's long term outside option to accrue vehicular services revenue through CarPlay. Yet someone in his position could have burned $200B pretty easily to try and build a business there.
replyyep, I worked there for 20+ years, only retired due to health. I was about middle of the park in my group’s tenure there…
reply> a reputation for a strong engineering culture
replyWe’re talking about the company that shipped the storage bug?