The main factor is that the same people are 15 years older now. You can ask people who are 50+ now whether they felt "a sense of joy and amazement" when iPhone was introduced.

There's nothing like that reveal of the first MacBook Air, where he whips it out of a manilla envelope. I loved that first one at the time. Maybe less so on my lap when it turned into a stovetop - but it was innovative and cool and exciting, and the stuff now is not.

Agreed - once the ad-based profit model took off that no longer became possible.

To a point I think the blame lies on the tech companies not doing their jobs. The iPad could have been that kind of joy and amazement machine for many, except it never was allowed to entrench on the mac or the iPhone.

The Steamdeck was a breath of fresh air, the whole Steam frames and cube could have been a big deal.

Which is the chicken and which is the egg here though? Maybe new technology that moves people isn’t coming because Tim Cook was the ceo.

Eh, it still could if anyone would make it a priority. I’m not a Jobs or Apple fanboy by any stretch, but I think this is selling him short.