For example, a Vivo X300 Ultra or Xiaomi 17 Ultra. Much better cameras, larger batteries, 90-100W charging, etc.
OP is alluding to the fact that Apple hasn't created industry changing categories like the iPhone.
Like the brands I've mentioned, Apple buys their camera sensors (from Sony), battery, and display. And yet they don't have the best camera sensors, the newer higher capacity batteries, the latest display tech, etc.
You can go 2 or 3 iterations before seeing a real improvement, and it's not always because better tech doesn't exist. They're just not pushing hard.
Apple Silicon in the past 5 years has trounced every single market player. Apple has to make decisions on things like sensors based on the supplier being able to deliver hundreds of millions annually -- by the time we see the hardware it was baked and locked in over 12 months ago.
That's the kind of thing people say when they are out of ideas. The reality is that the mobile phone market was already a mature market, with Nokia as the leader, even before the iPhone was released. Then Steve Jobs showed the world how to innovate.
What's the best case scenario? Make few billion a year fuzzed with long term warranty liabilities? That might sound nice, but for apple their companion products like AirPods or the Apple Watch easily clear much better profit. Putting their corporate effort into another companion product is more economically sensible and far less risky.
I guess if you are gonna fail, fail so deeply that it doesn't affect your legacy :P
Google is gonna spend between February and December 2026 $185 billion on their AI technology, and how much has Microsoft spent somewhere near 100 billion dollars or how about OpenAI (we don’t know yet) but that number will be my numbing or Meta which is some where in the $80 billion mark.
Tim Cook has nothing to worry about Apple didn’t squander billions of dollars they put the money where they should’ve put it in Apple Silicon and everything else they do well.
Google got a $1 billion refund and OpenAI got nothing. I’m sure Sam thought when he went into the meeting with Tim Cook that he was gonna come out with $50 billion and he came out with zip. Apple made the right choice.
sounds like a ton of fun to me. Just sending it rally-style everywhere :)
a better comparison is buying a Ferrari to drive around your town at 40 km/h
I daresay the iPhone 17 Pro is a compelling enough upgrade, hardware wise. Not much innovation, but their phone hardware is very usable.
But I'd prefer if Apple gave up 2 years of trying to "innovate" nonsense like Liquid glAss and polish up their software first, just like the old days.
> lets you quickly open your iPhone camera and access common camera settings *points at button* (https://support.apple.com/guide/iphone/use-the-camera-contro...)
The way you phrased it about changing how you use a phone, I was expecting you control a lot of the phone via the camera somehow (gestures?) and don't need to bother with the pesky touchscreen. But okay no it's just the camera button that has been on cameras and other phones since time immemorial