Just because they are hear doesn’t mean they can’t ago away.

Under Jobs they tried iAds. The idea was to make ads so high quality that people would want to interact with them, and they had to go through a vetting process to ensure there were no dark patterns that would make people scared to tap an iAd. After a while, it was decided it didn’t work and they pulled it.

A company is under no obligation to continue bad ideas.

God that's really disappointing, having ads in the app store was bad enough but in an app I use everyday lowkey makes me reconsider using an iphone. I know I can always install another app but I feel like apple's moat is their 1st party software and them cheapening it to make a few cents is really disappointing. It feels really dumb going to a nice apple store opening up the app store for the first time on your $1k+ phone and you're immediately served ads so apple can make a few cents. The customer experience downgrade does not seem worth it to me.