Wow, the worst example of violation of privacy is...(wait for it) local push notification storage being plaintext. We already bought it, no need to sell more Apple product to us!

I mean...

Really what apple is doing is putting a spin on their core business model of selling users the technology rather than renting it to them by subsidizing its development through spying.

It's not so much that privacy is apple's goal, but rather privacy is inherent to apple's business model (unlike google, which has always been spyware).