(And compared to most of Europe or Singapore, US fuel is taxed very lightly, and their CAFE standards are especially stupid. Especially since their loopholes led to the replacement of practical station wagons with silly and dangerous SUVs. With a more car-agnostic fuel tax, this wouldn't have happened.)
If it slows down innovation is debatable but even so there’s still a solid principle behind it, a small speed reduction can grant a huge efficiency gain. It’s usually a worthwhile compromise. You don’t run tour engine only in the red zone because that’s where it makes the most power.
And customers directly benefit from the efficiency gain by burning through less fuel. So no need to decide for them.