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> Usually the advertised price must be honored, because it may have brought the customer to your store.

This is not the case for groceries in Massachusetts at least. If there’s a discrepancy between the tag’s price and the scanned price the store must charge the customer the lowest of the two: https://www.mass.gov/price-accuracy-information

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I suspect this law does not apply in cases of fraud. If not, simple tag-switching would be rampant.
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I recently learned that in some cases fines of mispriced goods were very low, leading to companies repeatedly failing tests - and over/undercharging their customers.

https://www.theguardian.com/us-news/2025/dec/03/customers-pa...

That seems shocking to me, but I guess I live in a country where the prices on the shelves are "final" (with no need to add taxes) and I think it would be immediately obvious if I'd been charged the wrong price for goods.

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It definitely varies by jurisdiction, but the register price always loses to any printed price in the US states I’ve lived in. This is a protection since retailers have used pricing mistakes to unfairly profit. Watch your receipt like a hawk at the dollar store[0]

[0] https://www.theguardian.com/us-news/2025/dec/03/customers-pa...

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How is the transport medium changing anything?

To me this is about having protocols that are suitable so not anybody can write to these labels without knowing a store secret or using replay attacks.

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> How is the transport medium changing anything?

it's mostly about efficiency. IR based, an employee needs to physically walk around. RF based, place a transmitter or two in the building and the system now works fully automated.

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Sorry about not being explicit. I meant how it changes anything security-wise.

With the same vulnerable protocol the RF system is as easy to attack with bigger consequences then it seems....

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The RF system doesn't use the same protocol, it's a new protocol (to potentially hack and reverse-engineer).

The early shelf-label systems were IR-based, sold in bulk and were programmed manually using handheld devices held against them.

Most shelf-label solutions of today are part of a service-model, where gateways are mounted in the store to wirelessly update any label on price-change, often orchestrated remotely so store-chains can update all shops simultaneously.

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