I don’t even think Microsoft is all that adamant that their customers use it.
It’s just not competitive with Linux and that ship has sailed. Linux is better and costs $0. Microsoft lets you run .NET applications on Linux and they’re better there.
I think the same thing happened with SQL Server. Nobody’s choosing it for new projects, its niche is basically legacy software.
I agree that Apple is missing an opportunity with business and enterprise but I think the issue is that they’re so far behind that catching up would be a massive investment that might never pay off.
This is similar to saying that Microsoft missed an opportunity with smartphone ecosystems. They could spend billions on getting a smartphone back on the market and it would arrive and everyone would ask the question “why am I buying this when my iPhone has X million apps on its store and is a nearly perfect device?”
If Apple Enterprise Cloud was available today who is switching and why? Apple would have to undercut established players to convince businesses to switch via a massive migration effort.
If we look at Microsoft's revenue I think it's pretty clear that they do in fact care an awful lot about Windows Server - or at least should.
In fiscal year 2025, Microsoft Corporation's revenue by segment:
Devices: $17.31 B
Dynamics Products And Cloud Services: $7.83 B
Enterprise Services: $7.76 B
Gaming: $23.46 B
Linked In Corporation: $17.81 B
Microsoft Three Six Five Commercial Products And Cloud Services: $87.77 B
Microsoft Three Six Five Consumer Products and Cloud Services: $7.40 B
Other Products And Services: $72.00 M
Search Advertising: $13.88 B
Search And News Advertising: $13.88 B
Server Products And Cloud Services: $98.44 B
Server Products And Tools: $98.44 B
Windows: $17.31 BHwat? How does LinkedIn generate revenue (as much as "Windows")?
What’s the difference between “server products and cloud services” and “server products and tools?”
I assume the former is Azure and the latter is on-premise.
In that case if we lump 365 in with server products and cloud tools then it shows that 2/3 of the enterprise revenue is going to cloud and 1/3 is on-premise (and I assume that 1/3 is declining over time)
Not sure about others, but I would switch if it meant I no longer needed to rely on Google Workspace.