Unrelated, but never thought I’d see this kind of sentiment
Framework is very much a premium brand (where the premium experience is centred on repairability/upgradeability), and don't have the economies of scale Apple do. It's natural that they'd end up being more expensive.
Yeah, I’m assuming just the one of the various tiers here that’s in the same bucket as MacBooks, and that we’re generally talking devices that are specialty-capable; such as media production or Linux development or gaming or what have you. If you lump the entire “portable screen bigger than nine? inches and with an in-box physical keyboard and pointer controller” market together, you’ll disregard ‘glorified word processors’ that cost a couple hundred bucks (before the RAM underproduction grift) in their own specialty niche. Framework isn’t competing there, right? (I could have missed something..)
Imagine telling this to someone in 2010 or 2015.