Never heard of Neeto. It's a no-brainer (imo).

I perceive and classify your business model as a product optimization race-to-the-bottom model, if it makes sense. Have you considered or are currently working in the Field Service Management (NeetoService) space? Perhaps an ERP (NeetoERP)? Honestly curious because they're both sorely needed.

Thanks again for your AMA-ability. ;)