This is an internet mob at its worst. Not an example of anything to emulate, in my opinion.
And in either case, this example destroys the framing that coffee shop owners are the ones who benefit from the systemic art theft employed by AI companies.
If you are attempting here to shift the focus away from coffee shops (may I remind you, you were the one who brought that as an example) and into video games or software companies, I simply reject that attempt.
That there exists a software company which uses AI in their product and is not failing has no bearing on the framing on how a coffee shop which is too cheap to pay an artist for their logo does indeed look cheap to it’s customers who will be inclined to give that café a negative review or otherwise avoid said café.