Yes because thy live in the John Deere future. This was not always the case, surely. You used to be able to take high school classes to learn how to fix a combustion engine, even a new one!
The economics of row-crop agriculture is "you gotta farm more land". That means spending as much time in the field as you can with as big a machine as you can.
So not only is time you spend fixing your tractor yourself time you're not spending on your primary job, it's also working on a machine that's just monstrously huge. Delegating that work to a specialist with specialized tools is a very reasonable way to live.
There are authorized dealers who are not John Deere directly, but they are completely subservient to John Deere (they have to be otherwise they will not get access to the software tooling required to fix equipment), the semantic difference to a farmer is inconsequential, you will be overcharged[1] and scalped because the consequences of not paying is a multi-million-dollar heap of scrap because you cannot fix it yourself.
There are no independent tools to work on this equipment because selling a license to a 3rd party software would be in breach 1201 of the DMCA
[1]: https://apnews.com/article/john-deere-repair-lawsuit-settlem... [2]: https://apnews.com/article/deere-farm-repair-tractors-monopo...
One of these days I'm going to buy one to restore, the way other men but the cars of their youth.
That entirely depends on your business goals. If you want to leverage debt to amass wealth you need scale to eke out a living after the debt burden takes most of your potential profit. The 4020 is going to fall well short of what is required there. Those who see farming as an income source rather than a wealth generator, however, don't need scale and can do quite well with the venerable 4020. Eight rows is plenty when you don't have the bank breathing down your neck wondering if you are going to cover your six figure loan payment this month.
It's a lot like the business of tech, really. Some want to build the startup that never turns a profit but sells for billions years into the future, while others want to build the small "mom and pop" that offers a lifestyle, even if it never makes them rich. Both are valid and viable approaches. It depends on what you want out of it.
huh, why not?
I’m not a farmer, but sometimes I sell generators. Even today, some specs only allow CAT and Cummins, even though Generac and Kohler have been around for decades and are perfectly good options, they haven’t been around as long as CAT and Cummins.
When purchasing capital equipment, some customers want to buy from a company with some longevity instead of a random startup, even if it costs more.
I’m always highly skeptical of startups in mature industries like farming (~10,000 years old, or hundreds of years for mechanized agriculture) with many established players already operating. I saw an article in the last year or two about a small directional boring machine from a startup company that claimed to be advancing the industry, but multiple manufacturers like Ditch Witch already manufacture and sell the exact same piece of equipment, they’re just not claiming to be revolutionary to attract investor capital.
In fact, their TractorHouse profile shows that they are still struggling to sell last year's models. If there was demand, why hasn't that demand already gobbled up the stock? "I guess it would be cool to own one if it was given to me for free" isn't demand.
The other thing about tractors is that the three point hitches, PTOs, etc etc, have been standardized forever, so there's very little lock in in terms of, swap out your JD for and IH and away you go, so I'm curious if eg modern seed drills have any fancy tech which locks you in.
Technically there are standards, but you know how that goes in the real world... Funnily enough, a friend bought a new tractor and planter, both from John Deere, and they weren't even compatible with each other. The tractor needed to have the cab removed to install the necessary hardware (ethernet) to be compatible with the planter.
> have been standardized forever
Hydraulic hose couplers didn't find common adoption until the mid-80s/early-90s, which is surprisingly late.
It is not like John Deere actually has a monopoly. There is just as much CNH (CaseIH, New Holland) seen out in the fields, and even when you want all the bells and whistles, Fendt is rapidly becoming understood to be the true king of tech. What John Deere does have going for it is that they generally do better than everyone else at keeping parts in stock where the parts are needed; local to the farmer. Ironically, repairability is where John Deere finds the win at the end of the day.
In what way?
Even if you have a service contract you're still gonna be pissed at the downtime cost of having a tech drag their ass out to wherever you are to initiate a forced regen or something.
And as a farmer who owns equipment from across all the major brands (and some unheard of brands to boot), you are right that John Deere is most reliable for having parts in stock. I've been burned by the others having to wait a week on parts to be delivered from who knows where. That is not a fun position to be in. Repairability is where John Deere has the clear advantage. That is, just as you point out, why they are most popular. Nothing else matters if your equipment doesn't work.
You pay a lot more for that luxury, but when the clock is ticking...
Farmers are self-sufficient in incredible ways, but maintaining a multi-million dollar combine is pushing it. They can do oil changes, filter changes, replace consumables on implements, and do basic trouble shooting, but there are limits.
And yes, time does matter. That's why farmers tend to help each other out a lot. Field catch fire because you didn't clean off your combine the previous day? It's going to be your neighbor coming out and helping firebreak your field so you lose 5 acres instead of 500. Can't afford to have your own sprayer for fertilizer, etc? You hit up the co-op.
And farmers have crop insurance. Doesn't make them whole, but the idea that they're going to be eating dirt if they harvest a day late is silly.
Even without limits, you're never going to be as efficient as someone who fixes the same failure every single day. I've certainly fallen into that trap before. Sure, I got it fixed myself in the end, but in hindsight I'd have been back in the field a lot sooner if I had simply brought in the expert. When time is of the essence, putzing around trying to fix it yourself is not the optimal choice.
And that's not even considering the need for parts. Driving all the way to the dealership and back to get the parts you need is much more time consuming than the dealership tech bringing the parts with him when he comes. He only has to travel half as far as you do.