Pickups are a fine place to start. If they’re successful they’ll add other kinds of cars over time. Building a whole new car company is extremely risky. Picking the first model correctly is extremely important. I hope they got it right. My gut says plenty of reasons to think they did.

pickup culture sucking the life out of our car industry. give me real cars

Why are you mad that they're trying to build brand recognition?

I get there's been plenty of vaporware cars in the past but by all signs Slate is making real progress towards delivering actual vehicles.