This is definitely a point that should be emphasized more in this discussion. Even still, where it ultimately falls flat (currently) is the lack of hard proof to show people that it's truly happening.

Also, the degree to which some are more comfortable with the personal privacy/'feeling of personal safety' tradeoff notwithstanding, the examples that do get media traction are predictably extremes that the average person doesn't feel applies to them.

Ad tracking data has been used to target ICE raids.