The only reason many consumer televisions are as cheap as they are is because they're being subsidized with advertisements.
It's the same thing with the razor and blades model, where the razor is sold at a loss and the profit comes from the replacement blades. Or the game console model, where the console is much cheaper than an equivalently powered PC because the profit is made on the games.
Low upfront purchase prices are subsidized by future income streams which can be enforced with technological locking. If you don't have that, the upfront purchase price generally has to be much higher.