Alex Jones is only liable because there exists a law that the government created that says that defamation is illegal. Since this is a law, it could have been in conflict with the first ammendment - and, in fact, there have been legal challenges on this very line that reached the SC. But the Supreme Court has found that this is an acceptable limitation on the first amendment rights, with the specific limitations.
But, for example, if the US government wanted to adopt the English law on defamation, it would not be constitutional in the USA, it would run foul of the first ammendment.
Right, and I think this example is more about maintaining a civil society than it is strictly about freedom of speech. I think it's pretty clear to say that "freedom of speech" has limitations, making the word "freedom" contextually debatable.