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So that kinda sums it up then, people who disagree with you (including me) think that the punitive damages should be rooted in punishing Alex Jones et al, not in destroying him forever.
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If he still profits from the behavior, has he really been punished?

It has to be bigger than what the business can accept as "just a cost of doing business" or it isn't actually a deterrent.

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The punishment was made to be a deterrent for all who might consider doing the same as Alex Jones. You have made a straw man about destroying him forever.
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