There's a cultural divide between SV and the 85% of SMB using M365, for example. When everyone you know uses a thing, I mean, who doesn't?*

There's a reason live service games have splash banners at every login. No matter what you pick as an official e-coms channel, most of your users aren't there!

* To be fair, of all these firms, ANTHROP\C tries the hardest to remember, and deliver like, some people aren't the same. Starting with normals doing normals' jobs.