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It's been more than a few years since I worked at Apple, but they were always unique in the tech space in that their retail division dwarfed headcount. If I recall correctly all of OS X Lion was produced by around 3,000 engineers (and probably less, since I think that count included iLife and iWork).
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Aren’t they sort of unique in that they… have a retail division, as a real ongoing thing (I’m sure MS tried an MS store but I’ve never seen one).

Well, unique other than Amazon I guess.

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> And an entire desktop OS and desktop software suite in pretty much all categories to compete with Microsoft.

Not even close, if you include Office and Mail/Outlook. And if you include corporate clients, Apple is just not on the map. I've gone from a Windows first company to an Apple first company, and it's a night and day difference when you see how well integrated things were for Windows.

I mean, individually you can say Teams sucks (terrible, really). And Outlook sucks as a consumer. But the way you can get all these things working with Office was very convenient.

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