What is a modern media company if not a targeted advertising company?

The amount of subscription driven media today is relatively a very small part of the industry.

Are they even that? Their modus operandi has been to steal user credentials. Ads (which aren't targeted at all, the ads aren't even good, according to what people have said) are just an excuse to gather more data (Facebook syncs with your phone, it wipes out addresses in your phone book). It comes down to Zuck and who he is