I think they are leaders in the democratization of LLMs. Almost everyone has a computer right now that can run a useful variant of a Mistral model. I hope they keep their focus because what they are aiming for likely has the biggest impact on the average person and would be the best case scenario for the technology in general.
Their main selling point is: They are neither US-American nor Chinese. That's a real moat in today's world. I think at the moment they feel quite comfortable.