That's normalising clean-ness (i.e. the state of being free of all psychoactive chemicals) perhaps too much.

The original humans adapted to a wide range of diets across the world (one reason why we're such a successful species), but most groups seem to consume mild psychoactives a lot (it's hard not to, so many wild plants have some level of activity) and seek out more powerful ones occasionally and for specific situations.

This week as I tried to lower my coffee usage or stop altogether, I had dropped from 3 cups a day to 1. That one suddenly started to make me feel noticeably high, like a bump of cocaine in the morning. I realised that I craved it in the same way and it clicked for me - coffee is literally just a drug I like to take by myself and read the newspaper. It's no different. It's the first thing I think of in the morning because I'm addicted. Currently trying to go cold turkey.

There is another huge industry to produce and deliver a pile of white powder to as many people as possible. Sugar. Highly refined, pure, hmmmm.