So... more 'busy work'.

The only thing that matters is the impact on the financials. The shareholders (the people who employ you) dont care about any of this if it does not enhance value.

Are they doing PRs? Putting their code in git? Is AI deploying it or do they get help with that?

Mind sharing what industry you’re seeing this in? I’ve never talked to finance or GTM as an engineer. I’m not sure GTM exists in my industry.