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What exactly is a "technical difference", and why is only that relevant? I am more than my interactions with software and companies, just like every other human. Why should I focus on an arbitrary subset of factors when making decisions?
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Because the technical factors are what you experience when you interact with software written by a company/person?
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And the non-technical factors are what my friends and loved ones have to experience due to Brendan Eich's choices. So again, why should I ignore them? I'm more than a user of software.
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