1.1 was very much commonly used in consumer marketing, to the level where there's many instances today of people referring to pcie1.x speeds as "1.1". And I'm pretty sure I've seen 2.1 in consumer marketing contexts. But you're right I didn't know 3.1 existed until I looked it up :p

But USB 3.0 is pretty much the only "speed" that hasn't changed - it always required the extra connectors for 5Gbps from the start - but no more. What about those ports is now not "3.0"?