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If you want an example of how this will be abused by companies, https://www.theguardian.com/money/2015/aug/12/airport-shops-...
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Why would they? The only reasons to show ID I can think of is when watching porn or maybe when buying alcohol online, though I doubt stores will want to risk driving customers away with that.
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Or using social media, signing up for any account where you can post content, and soon creating an account on your own device.

As for why would they, the same reason there are hundreds of tracking cookies on every site.

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The same social media that stores everything down to your keystrokes? Sure, the problem is needing a gov ID, sure.
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Consider that stores create reward point systems specifically for the purpose of connecting a customer profile to purchases.
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Yeah, imagine if every convenience store had CCTV security filming everyone 24/7.

Oh, wait...

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they don't know necessary who are you and what are you buying. I don't think also for big shops with many customers that techonology and reliably do instance segmentation - this is not face id.
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They don't, but there is a significant chance that their "security solution" uploads all the data to a cloud provider (Amazon, Google, Oracle) which will be more than happy to analyze the data for them.
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That's possible but would be completely and highly illegal, the EU regularly fines companies violating GDPR, and those fines are not trivial at all, they can be quite hefty.
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I was talking about the reality of the US, but even if I was talking about Europe: how does the GDPR even enter this equation here? I was never asked for consent to have my face recorded when I get into a shop in Germany. Were you?
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Security recordings fall into the category if legitimate need, and have to be deleted after a short while.
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How is that enforced?
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Its not. Especially when using US Cloud services. And people do that. Hell even government run schools us GDRP-violating software and force the students to BUY them. The law is nice, the reality is different...
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Doesn't stop the stores from posting clips of you embarrassing yourself online and your acquaintances giving your name away for clout.
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