Market segmentation? High-end ones have to look "professional", I presume the thinking is you wouldn't give a serious boardroom presentation on a lime-colored laptop.

On the other hand, for students and schoolkids once you've solved "cheap", it's a plus to also tweak for "fun".

Speaking of market segmentation - this may vary by country but on https://www.apple.com/macbook-neo/ (US site accessed from EU VPN) if I scroll down a bit, what gender do you think the "blush" color is most associated with? Is it coincidence that the laptop is being held in a hand with painted nails? (And a wedding ring.)

This sadly is true in so many segments. The worst is cars. “I’d like the highest trim… oh it’s only available in three boring colors?”

With their phones and other stuff, sure. But colours in laptops haven't been seen since the toilet seat iBooks.

I got the citrus version because it made such a change from the usual. However, I'd love it if Apple could make some truly vibrant non-pastel colours like tangerine and lime devices they did in the early days.

In the very olden days of 1999-ish when I worked for a very expensive AV shop in Glasgow, we used to be an agent for Loewe. You could order your expensive (like four times as much as an equivalent top-spec Sony, three times as much as Grundig) TV in any colour you liked - they'd spray it anything you wanted.

One of the last jobs I did for them before moving onto a very early streaming video company in 2000 was opening up this pristine "Oxford Blue Metallic" (stock Landrover colour from the time, mine is that colour) 32" TV and fitting a VGA adaptor board to it so the customer could play videos and games from his PC on his new telly directly. It had a scan line doubler in to reduce flicker, which I guess was the precursor of "Mexican Soap Opera Mode" in modern TVs, and that allowed it to display 1280x720x50p smoothly.

It looked fantastic but I don't know that it was £3700-in-early-2000s-money fantastic - or about seven grand today.

Imagine paying three and a half grand for a telly, even if it was sprayed the same colour as your 80 grand Range Rover.

I'm definitely getting sick of the dull colours in the higher end laptops. Give me a yellow, give me a red, forest green, whatever, anything but silver and darker silver