In front of the flip dots is a frame that has a mini-LED that faces and front-lights each flip dot. This gives the appearance that each flip dot is glowing.
[2] https://www.urban-transport-magazine.com/wp-content/uploads/...
[1] https://cdn.unitycms.io/images/2padXosoqh99o13dcrN3co.jpg
Net Zero Fatigue is real.
You’re not doing your cause any favors by projecting everything on an ill-fitting frame.