it WAS being used for what I hope we can all agree is a very low value use that generated significant revenues by essentially tricking people to visit. That's the morality question here. Maybe it speaks to the bigger, general question of "do the ends justify the means?"

an article about a new app is an article about a new app, even if self promotional.

an article that spends most of its time talking about the sunshine and roses of purchasing domains from a domain squatter, even if you are a domain squatter, is an article about domain squatting.