Fingerprints, DNA, iris scans, gait patterns, etc. are all something you can't change (much like a permanent account ID) and are constantly being presented to the world (much like an email address). In addition under US law, police can compel presentation of fingerprints, but passwords are protected under the 5th amendment.
in a certain light, it's kind of admirable. they live like the world is the way it should be
So I could easily see a lot of people viewing this as a positive.
Them being forever passwords is the value prop. The risk scene has changed, but that was essentially always the pitch.