It's kind of like Microsoft with copilot - the idea about having an AI assistant that can help you use the computer is great. But it can't be from Microsoft because people don't trust them with that.
I think VR has more niche uses than the craze implied. It’s got some cool games, virtual screens for a desktop could be cool someday, but I don’t see a near future where they replace phones.
They address the friction of use issue being discussed, they’re even more discrete and available than a phone. And they are getting a lot of general public recognition, albeit not for the best reasons (people discretely filming, for genuine social media reactions but also for other reasons..).
Their tech is improving at a decent pace and they’ve recently put out a product that is both ready for consumer (at least with select use cases) adoption, and actually reasonably available to the public.
Apple was directly (and IMO arguably illegally) shutting down Facebook teams and products by playing app store chicken on refusing to allow Facebook to publish updates on a week-to-week basis. Literally would throw down and refuse unless some features were blocked. It came to a head where Zuck literally called Tim Cook during a keynote to push it through.
They also literally had reverse-engineering teams cracking open the Facebook app on a regular basis, which we discovered because of some internal methods we figured out how to invoke with some clever indirection. There was a chicken-and-egg problem and they eventually developed facilities to automatically instrument private method invocations to comprehensively defeat clever static analysis circumvention workarounds.
Also, VR hasn't failed, but it's gone silent and coasted when investing in VR growth took the backseat to investing AI. They made a couple of bad bets in VR but a lot of good ones so it was warranted, but not exactly a failure.