Apple had the technology to scale down a GPGPU-focused architecture just like Nvidia did. They had the money to take that risk, and had the chip design chops to take a serious stab at it. On paper, they could have even extended it to iPhone-level edge silicon similar to what Nvidia did with the Jetson and Tegra SOCs.
(Like “I want to do object detection for cutting people into stickers on device without blowing a hole in the battery, make me a chip for that”.)