You can buy a Ford Maverick compact pickup truck from your local dealer today.
replyThe profit margins on larger trucks are higher precisely because that's what consumers want. No one is forcing them to buy those vehicles.
Compare the Maverick to a Japanese kei trucks, they so impressed the current president that he signed an executive order allowing them, if they're manufactured in the US.
replyGood example of what they have in Japan right now.
replyThe Maverick is quite sizable compared to the original Ford Ranger too, which was still bigger than the regular Japanese trucks that were all over the US after oil skyrocketed the first time: