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It’s an esoteric enthusiast product handmade in Germany to extreme mechanical precision. It’s a miracle they got it down to $4400… I bet they’re not making much money on this, and it’s more of a labor of love.
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I feel better now about the $700 I spent buying a 35mm panoramic film back for my medium-format Bronica SQA. It seemed like a real splurge at the time, but for the price of this new camera, you could get a whole Bronica system - including four or five lenses, an alternate viewfinder, a couple of 120 backs, and the panoramic film back - with enough left over for a year's worth of film and processing.

People must really like that swing-lens effect. It's not for me, but I imagine that this camera must seem much more compelling if it's what you're after.

> Huge respect for caring this much and seeing the project through.

Second that: product development is hard, and manufacturing is really expensive in small quantities.

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You can get an identical field of view with a 30mm lens on that setup.
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I kind of expected that pricing - although even worse, in Europe, after VAT, it reaches $6000. Yeah it's not for me, and 350 units is probably capturing the whole target audience at this price.

The good part that could come out from it I would hope for would be new parts for old cameras. I managed to snag a Widelux F6 for about $800 last year that would need some servicing - sometimes it suffers from the infamous banding...

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I saw an old Soviet-era model that was working and seemed similar to this one, it was bought by my photography instructor, he showed me his weird collection. It used to be attached to the underside of spy airplanes to take panoramic pictures not just satellite imagery and earth maps. Maybe you should look for swing-lens cameras on the used/vintage market today. Look for Horizon line from KMZ, their later models continued under Russian production rather than being brand-new Soviet stock.
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You can get a new panoramic film camera for $69 - the Sprocket Rocket [1]. It makes images with grungy lomography charm - edges are soft but center is surprisingly sharp for a plastic lens. I really like the look of the images it produces. It has a hot shoe and a bulb setting.

[1] https://shop.lomography.com/us/sprocket-rocket-35-mm-film-pa...

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They used to sell one that was much closer, the Horizon Kompact, that is reasonably available used (https://shop.lomography.com/us/horizon-kompakt)
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Just because we're film enthusiasts doesn't make us SAPS!
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Nice marmot
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Yeah dude, keeping an amphibious rodent within the city, you know, for domestic?

That ain't legal either.

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That's just like, your opinion, man.
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Yeah, I've been waiting for it for years too. I thought it was going to be substantially more than $4400 (more like $6-7K). Under $1,000 is unfortunately simply impossible. Used Wideluxes go for a fair bit more than $1K.

That said, too much for me right now. Maybe someday.

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My first thought is, that looks cool. [looks in wallet. Looks at cabinet with other cameras. Looks at wallet again.] Oh well.
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Cheaper than Leica
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Only the ridiculous ones. You can get an M6 for 2500 or an M3 for 1200. Lenses are 400-2k unless you go for crazy glass.
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A new old stock M6 is $7000. Otherwise you're comparing used cameras to a new one. And more like $3500 for a used M6
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That is bonkers pricing. There is no way they actually expect a sell out with this price.
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I don't know much about how this camera is priced, but I think you're underrating the human desire for exclusivity. I won't be surprised when that first run sells out.
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> the human desire for exclusivity

I sense some resentment for people with money.

Personally, I don't find it hard to imagine at all that there's 350 photographers who whom $4000 is not a big deal (many of them on this site), who are looking for something interesting and new.

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I would put this in the luxury goods category, which has been doing really well. Photography has a lot of gear horders too, so I wouldn't be surprised if on that alone it sells out. Then people who actually want to use it will stay priced out.

It's my biggest peeve with artificial scarcity markets, speculators or collectors buy everything and people who actually want to use the item can't afford it.

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Same. When hobby/professional products become luxury/category goods, prices of everything go up because they're now Veblen Goods.

The craziest thing is seeing companies closing because of saturation, and prices of discontinued products shooting up immediately.

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A new Leica M6 goes for about $7K at B&H. When you could still buy them, Rolleiflexes were about that much. A mechanical camera hand-made in short runs in Germany? Not gonna be cheap. If you can afford and think you'll use it enough to make it worthwhile, there are worse things you could spend your money on.
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don't even have to get esoteric, a Nikon Z9 body only is $5000 at Target right now

completely different camera but it's a straight up camera and not strange format. for people who are serious/professional about photography multiple thousands is stiff but that's what they cost.

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>and I was hoping that it would somehow be under $1000.

Does this product have iPhone levels of sweatshop manufacturing and economies of scale, that such a price point would be realistic to you?

From what I know, the price is exactly where low-volume hand-made artisanal hardware is in the west, especially given the supply chain geopolitical challenges Trump caused.

I fact, the value for such a niche boutique engineered product seems pretty decent. Just look how much Swiss watches cost.

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Like I said, I was hoping that it would be closer to what an iPhone costs so that a lot more people can justify buying one.

I believe that it's better for their long-term viability if they sell 1000 for $2000 instead of 300 for $4400.

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>Like I said, I was hoping that it would be closer to what an iPhone costs so that a lot more people can justify buying one.

And as I said, the realities of profitably shipping boutique developed and manufactured HW, are vastly different that what you'd wish for them to be, if your only reference is products from the likes of Apple. It doesn't matter what you hope for, the math of economics is what dictates the end result.

>I believe that it's better for their long-term viability if they sell 1000 for $2000 instead of 300 for $4400.

That's like wanting 9 women to deliver a baby in a month.

Why doesn't Apple choose to sell 100 million units of their iPhone 17 Pro Max at 700€, instead of selling 30 million units at 1300€, so more people can enjoy it?

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